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About Us

PRIDE® is an international brand in the field of equipment for combat sports, martial arts and fitness.

PRIDE® in one word depicts the particular character of fighters and athletes. Ultimate Choice™ is only the indicator that clearly focuses your final choice and proves that your search is over. This means that you have found the brand that will turn your desires and needs into reality, even the greatest demands of modern martial arts and combat sports, and ensure you with a successful champion's training. Outstanding equipment quality and a wide range of products, place PRIDE® into the league of top brands of world-class quality and sets highest standards. The world's greatest masters of martial arts and combat sports were engaged during the design of this latest PRIDE® line, as well as leading world's authorities in the field of sports medicine and relevant sports institutions, especially today's greatest athletes and fighters.

PRIDE® was formed along with the development of martial arts. Throughout the centuries, practitioners wanted to become better, more perfect in technique, and eventually succeed in what is the basis of martial arts, to win in the defense of their own safety. During that period the fighters and their teachers-coaches tried to increase the functionality of their trainings that has eventually made it impossible without high-quality equipment and clothing.

Today PRIDE® is the synonym for the most difficult forms of martial arts that require the strongest efforts of athletes and demand the most from the equipment, clothing and footwear, both in daily use and in training, at professional as well as amateur competitions throughout the world.

Buy your PRIDE® today!